In the first in a series of revised outlooks for the U.S. and world advertising economies scheduled to be released this week, Publicis' ZenithOptimedia … Read the whole story

Cable operators continue to be a hard focus at the Federal Communications Commission. On Friday, it voted to impose a 30% cap on the … Read the whole story

Drawing on Americans' obsessive interest in all things health-related, major magazine brands are striking wide-ranging deals with health publishers, allowing them to use their … Read the whole story

Parade is moving into branded entertainment with the appointment of Debra J. Menin as vice president for that discipline. Menin's appointment, announced this past … Read the whole story

Bear Stearns said Friday that Viacom is its "top pick" in the entertainment sector--a striking projection considering the company was accused of failing to … Read the whole story

The Food Network is taking its celebrity chefs out of the kitchen and into the branded product aisle, hoping to parlay culinary expertise into … Read the whole story

Although it is available in less than 40% of the country, the NFL Network led all Big Four networks last Thursday in the key … Read the whole story

With the network hitting the first of its extended rerun periods this season, ratings could continue at lower levels if the writers' strike continues. Read the whole story