A week after announcing it is pulling out of magazine advertising in 2008, RJ Reynolds is being sued by eight states for its use … Read the whole story
In an effort to promote goodwill among its customers and to help promote high quality, but costly methodological research, Nielsen Co. has granted another … Read the whole story
Federal Communications Commission Chairman Kevin Martin's move to loosen media ownership rules has riled members in both houses of Congress. Dual rebuffs were issued … Read the whole story
Last week and well into this one, the ad blogs were aflame over Adweek's new, inexplicable 36-times-a-year frequency, which in English translates to "we're … Read the whole story
CBS' Les Moonves says the writers' strike will bring costs down--but the effect on the network will be negligible. One change: The net will … Read the whole story
Writer and producers went back to the negotiating table Tuesday to discuss the gap between their two Internet TV proposals--the difference being some $21 … Read the whole story
Discovery Communications CEO David Zaslav said Tuesday that an early goal when he took the job a year ago was invigorating, or even reinventing, … Read the whole story
Big Brother is watching--well, just Mediamark Research and Intelligence, actually. The magazine audience measurement firm is partnering with DJG Marketing's Waiting Room Subscription Services … Read the whole story
The young work harder--at least when it comes to watching TV. According to a Nielsen study, 56% of 18- to-34-year-old adults make a concerted … Read the whole story