Out-of-home video networks will earn $2.25 billion in ad revenue in 2011--almost double 2007's $1.26 billion, according to a new report by eMarketer. The … Read the whole story
Comcast's local ad sales division has reached a new deal to receive data on vehicle registration trends that it hopes to use to better … Read the whole story
In what may be a first for American newspapers, a new Web site is being launched to continue the reporting of an expired print … Read the whole story
If commercial ratings hadn't become the new standard for buying TV ad time, a recent integration by hair care marketer Alberto Culver on VH1's … Read the whole story
TVB said Wednesday that its new e-media system was launched n December, with orders sent by Harmelin Media to several Philadelphia stations and Horizon … Read the whole story
Samsung is putting its technology together with Reactrix to bring interactive displays to larger Hilton hotels in the second quarter of this year. A … Read the whole story
1 - VO5 2 - Victoria's Secret 3 - Nabisco 100 Calorie Packs 4 - Marie Claire Magazine 5 - iPhoneClick here to view … Read the whole story
DirecTV's extensive efforts plugging the launch of 100 HD channels by Jan. 1 look to be a textbook example of a marketing push that … Read the whole story
Lovers of Spanish-language hits from the '60s, '70s and '80s, just got a new reason to listen to XM Radio. The satellite radio network … Read the whole story
Hotels nationwide have checked into a new revenue stream. Superwire is marketing a new digital ad insertion technology to 1,500 hotels in the U.S. … Read the whole story