When Donovan Data Systems and Starcom MediaVest Group parted ways, it put billions in media buys for some of the world's biggest advertisers--companies like … Read the whole story

This year's 4As theme: Digital Changes Everything. We kind of knew that in 2004. There always has to be an "It" channel with you … Read the whole story

De facto monopolies are the suppliers that customers love to hate in any industry, but when it comes to two of Madison Avenue's most … Read the whole story

The frustration that drove Starcom MediaVest Group to seek out a new partner to develop a data processing system capable of managing digital media … Read the whole story

American Express Publishing, Time Inc. and CNN are teaming up to create multiplatform city guides for Amex's Travel + Leisure brand. The guides will … Read the whole story

The round of bad news from big newspaper publishers' fourth quarter and January results continued this week with the announcement by E.W. Scripps that … Read the whole story

In this new digital world, the value of a TV show can't be measured only in terms of traditional ratings. Optimedia International solved the … Read the whole story

News and media sites are benefiting from a surge of interest in the primaries and a fresh wave of celebrity news, according to data … Read the whole story

Fox's agreement with the owner of the "American Idol" franchise gives the network the right to continue airing the series through 2011. There were … Read the whole story

A new report by Nielsen Mobile suggests consumers are gradually warming to mobile advertising. Among the findings, nearly one-quarter of all U.S. mobile subscribers … Read the whole story

They don't always play hail to the chief at marketing departments. Only 21% interact with top brass--CEO, COO or CFO--but 37% of lower-level execs … Read the whole story

Bravo said it has signed Michelob to sponsor an online element of the coming new season of its "Top Chef" franchise. Part of Michelob's … Read the whole story