Fueled by improving financial performance, Paris-based Havas may be preparing a new run at London-based rival Aegis Group. In an interview in French paper … Read the whole story

Longtime adversaries--and partners--media moguls Barry Diller and John Malone are finally getting their day in court. The legal battle between Diller and Malone started … Read the whole story

The aggressive competition for the high-definition TV viewer forced Comcast to change its marketing strategy--especially against DirecTV and its 100 channel HD offerings. While … Read the whole story

The Nielsen Company is launching a global branding campaign to boost awareness of the numerous services and publications offered by "the new Nielsen." A … Read the whole story

The deals are coming fast and furious in place-based video and out-of-home advertising. The latest brings together National CineMedia, a leading cinema advertiser, and … Read the whole story

Some of the country's leading packaged-goods companies are teaming up with Kroger, the national supermarket chain, to test a system for distributing electronic coupons … Read the whole story

The Nickelodeon brand has extended to TV, magazines, movies, games and video. Now, it's embracing the next logical brand extension: opening a seven-acre theme … Read the whole story