Another big media agency may be poised to diversify into creative services. WPP's MindShare Interaction unit is interviewing creative candidates to head a new … Read the whole story

Starcom has put a line in the upfront sand: no precision metrics, no upfront deals. Starcom seems to be focusing on small cable networks … Read the whole story

Disney chief Bob Iger, who's made a zealous push into new technological turf a hallmark of his tenure, says the company will bring in … Read the whole story

Discovery Communications plans to use its flagship network to give newcomer Planet Green a boost in the weeks before the green-living channel goes live … Read the whole story

Automakers essentially launched the upfront decades ago. And despite any ups and downs they've had since, including some apparent valleys now, they don't appear … Read the whole story

The walls separating Nielsen's media and marketing research operations with those of the trade publications that also happen to cover its core businesses may … Read the whole story

Crown Media Holdings, owner of the Hallmark Channel, widened its losses for the fourth quarter of 2007 some 24% to $37.5 million. The downward … Read the whole story

1 - Dial Yogurt BodyWash 2 - Hot Pockets 3 - Toyota Prius 4 - Saturn 5 - Sprint Click here to view these … Read the whole story

Lagardere SCA, which owns Hachette Filipacchi, reported positive financial results for 2007, with revenues up compared to 2006. That's thanks, in part, to improved … Read the whole story

Nervous federal agencies and lobbyists have upped their efforts to get digital converters into analog TV homes. Now the National Association of Broadcasters (NAB) … Read the whole story

Zoom Media & Marketing Wednesday said it agreed to acquire Alloy's Insite Advertising business, which consists of signs in restaurants, bars, and nightclubs throughout … Read the whole story

Marketers face risks when they allow non-pros to take their brand images and create user-generated ads, Current TV isn't worried. The net makes agreements … Read the whole story

Alloy Media + Marketing has sold its Insite nightlife ad network, including billboards in over 2,000 restaurants, bars and nightclubs, to Zoom Media and … Read the whole story

The Weather Channel said Wednesday it will begin offering video ads on its mobile platform and sell the inventory in the coming upfront. The … Read the whole story