Monday, March 24, 2008
  • Buyers Want C3 Sports Ratings, Programmers Protest

    Sports TV programmers in general didn't adhere to the new industry metric of commercial-ratings guarantees of a year ago. At this year's upfront, media buyers want to change all that. Sports TV networks and programmers defend their position to sell off the older program ratings metric. The primary reason: Nielsen Media Research isn't ready for most sports programming. ...Read the whole story

  • Media General: Cuts Costs, Exempts Digital

    Due to a weakening ad market, Media General said it will continue to cut costs at its 23 local stations and hold off on capital expenditures until "later in the year." The big loss for 1Q is due to trouble in Tampa, Florida, where the company operates a newspaper and NBC affiliate. ...Read the whole story

  • Hoopla Online: CBS' NCAA Digital Package Scores

    CBS can tout higher traditional TV ratings for the first round of the NCAA Tournament this year, but the bigger story is its digital TV NCAA package. The first day of March Madness on Demand has seen a jump of 122% in unique visitors to 1.7 million. ...Read the whole story

  • Bonnier Shakes Up 'Parenting'

    Bonnier Corp. is replacing Janet Chan, the vice president and editor of Parenting, as part of its larger revamp of the former Time4Media titles purchased last January from Time Inc. Chan's spot will be filled by Susan Kane, previously the editor of the Parenting Group's Babytalk magazine. Like Chan, Kane will also serve as overall editorial director of Parenting.com and Babytalk. Chan will continue to work with Bonnier as an editorial consultant. ...Read the whole story

  • QuadrantONE Expands Newspaper Online Ad Reach

    The Newspaper Consortium, a group of 26 newspaper publishers, has agreed to offer online ad space on a consistent basis to quadrantONE, the online ad sales network launched last month by Gannett Co., Hearst Corp., The New York Times Co., and Tribune Co. QuadrantONE reaches over 20 major markets and about a dozen smaller ones, with a network of newspaper and broadcast sites representing over 70 million unique monthly visitors. ...Read the whole story

  • Initiative West Taps Nyhan As Group Account Director

    Initiative hired Jennifer Nyhan, former ABC TV executive, as vice president, group account director to run its recently acquired Cadbury Schweppes business, including the Dr Pepper, 7UP and Snapple accounts. ...Read the whole story