Among the list of 21 cable networks whose coverage area ratings have been overstated by Nielsen over the past six months were some fairly … Read the whole story
The final season of "ER" and a spinoff of hit comedy "The Office" are two highlights on NBC's schedule over the next year. Also … Read the whole story
NBC on Wednesday unveiled its 2008-09 schedule at a 30 Rock presentation, hoping in part to give the network more time to work with … Read the whole story
NBC Universal said it has signed a multifaceted deal with Liberty Mutual--not typically a large broadcast advertiser--that involves made-for-TV movies and the coming Beijing … Read the whole story
1 - Macy's 2 - Doritos 3 - GMC Denali 4 - Herbal Essences 5 - CVSClick here to view these placements. Data and … Read the whole story
When MTV Networks holds its upfront presentation May 8, it promises to offer a twist on the industry's relentless push for ROI. Enter "Return … Read the whole story
NBC executives said Wednesday that "Friday Night Lights" will return in the fall solely on DirecTV. The net indicated that the arrangement provides the … Read the whole story
Internet radio is seeing the flurry of content and sales deals continue in 1Q 2008. The latest partnership brings together CBS Radio and Last.fm … Read the whole story
The four-month-long writers' strike this winter had little effect on overall TV viewing--although younger TV viewers increasingly shifted regular viewing habits to alternatives. However, … Read the whole story
AdPack has achieved a 20% redemption rate with ticket discounts distributed via its free, branded tissue packs promoting "Legally Blonde: the Musical," the company … Read the whole story
The Association of National Advertisers and Yellow Pages publishers have been butting heads in recent weeks over the quality of research made available to … Read the whole story
MobiTV, which provides live programming for handsets on the Sprint and Alltel services, among others, said it has added the Fox Business Network to … Read the whole story