In a development demonstrating how much online advertising practices are impacting the way advertisers and agencies buy television, a major TV network today will … Read the whole story

Like hapless George Costanza in "Seinfeld," legacy media companies are desperately trying to convince their shareholders that shrinkage is a transient phenomenon. Investors shouldn't … Read the whole story

Media agency Starcom MediaVest Group and Comcast Spotlight, the advertising selling arm of Comcast Cable, have agreed to expand an addressable TV advertising trial … Read the whole story

Station groups hoping digital extensions will serve as a buffer--or better--against slowing growth rates in their traditional businesses may have a while to wait, … Read the whole story

The dream of some TV network executives is to have one site where consumers can get all network programming--the original intent of Hulu.com, the … Read the whole story

A new national survey by Arbitron for Zoom Media and Marketing has confirmed that bars and other nightlife venues are effective platforms for reaching … Read the whole story