Just as the national audience measurement marketplace appears to be growing less competitive, the supply of local media research appears to be expanding. Mediamark … Read the whole story
The Radio Advertising Bureau continued shuffling personnel on Monday, with the appointment of John Potter as vice president for interactive revenue development, a new … Read the whole story
In a stunning move, a hit that has helped elevate the profile and value of the Bravo network within NBC Universal is shifting to … Read the whole story
The Traffic Audit Bureau is augmenting its new measurement service for outdoor advertising with two more research firms. Both will help track the likelihood … Read the whole story
Weeks after settling a legal threat from one potential competitor, Nielsen Co. has announced plans to acquire another, IAG Research, for $225 million. IAG, … Read the whole story
Jumping into the pre-upfront programming news, Fox has outlined its schedule for the summer--one that relies heavily on a reality lineup of returning shows … Read the whole story
AMC's "Mad Men" will drive some new advertisers for its second season--with BMW as its exclusive sponsor for its premiere episode. The spots will … Read the whole story
What a world. The Internet has so jumbled up traditional media that Tribune's newspaper divisioin is now hiring radio executives to manage its video … Read the whole story
Due partly to an inability to attract sufficient ad revenue, Comcast is shuttering its Asian-American targeted AZN Television network on Wednesday. A notice posted … Read the whole story
The following is an excerpt of a letter sent to MediaPost objecting to an item in the April 4th edition the "Mag Bag" column … Read the whole story