As ABC unveiled a slimmer slate of fall shows during its upfront presentation, it also launched a new research tool for marketers: the Advertising … Read the whole story
The upfront isn't dying; it's a good idea. A smart, sensible way to buy and sell time, space, air, electronic signals, dead tree products, … Read the whole story
Due to the writers' strike interruption, ABC will debut four new shows this season, with only two launching this fall. One is a big … Read the whole story
ESPN is revamping. The network said Tuesday that it will launch live editions of "SportsCenter" weekdays from 6 a.m. until 3 p.m. starting in … Read the whole story
HBO has reached an arrangement with Apple, where a major rift exists with NBC. In a new deal, HBO has achieved "variable pricing" for … Read the whole story
After a tough season, the CW will launch three new shows--two dramas and a reality show--all focused on its young female demographic in its … Read the whole story
Scarborough Research has identified the nation's most digital-savvy cities. The national survey identified 18 different high-tech consumer behaviors and purchasing patterns; it segmented the … Read the whole story
Liberty Media's top executive largely dismissed any potential threat from the planned Viacom-MGM-Lionsgate "premium channel" set for next year. Liberty controls 48% of DirecTV--a … Read the whole story
The barrage of online radio deals continued Tuesday with Radio One's announcement that it has signed a multi-year contract with AllHipHop.com, an urban interest … Read the whole story
Forget commercial ratings. Disney is building a new research lab aiming to gain insight into viewer reactions to a range of advertising. The goal … Read the whole story