• Navic Helps Media Agencies Maximize Ad Reach by Wayne Friedman

    Microsoft Corp.'s purchase of Navic Systems will give media agencies perhaps the biggest media tool to help their growing integrated and complex media buys-- access to traditional and new television platforms. ...Read the whole story

  • P&G Confident Its Product Line Recession-Proof by David Goetzl

    A top executive at the country's largest advertiser offered a somewhat mixed review Thursday of the company's prospects in light of the economic slowdown. Procter & Gamble CFO Clay Daley said the marketer should continue to have solid growth, but at a slower rate. ...Read the whole story

  • MTV, Sears Team For 'Mall,' Leverage Franchise To Hilt by David Goetzl

    Sears is linking with MTV on a multitiered brand integration with a late-summer "movie musical" that has MTV looking to draft off of the success of Disney's "High School Musical." ...Read the whole story

  • 1Q: Local TV Revs Down, But Syndie Sparkles by Wayne Friedman

    The first quarter of the year wasn't a winner for big market TV stations. Local broadcast television's revenues were down 1.6% to $3.97 billion, per the Television Bureau of Advertising analysis of TNS Media Intelligence data. Better news came from syndicated television, which went up double-digit levels. ...Read the whole story

  • NBC Signs To Carry Notre Dame--Despite Losing Streak by David Goetzl

    At a school where fans complain about going 9-3, Notre Dame finished with an anemic 3-9 record last year. And the question has been raised: Are the glory days of the Fighting Irish over? Games may be lost, but revenues will keep gushing--at least through 2015--as NBC has extended its deal to carry the bulk of the school's games until then. ...Read the whole story

  • Nissan Touts Olympic Cred In Rodale Mags by Erik Sass

    Nissan is renewing its partnership with Rodale, extending its "Master the Shift" ad campaign, which offers readers advice from well-known athletes and trainers. The announcement follows the news that the car maker has been named the official sponsor of the 2008 U.S. National Track and Field Team at this summer's Olympics in Beijing. ...Read the whole story

  • Mag Bag: The June Purge by Erik Sass

    Magazine publishers seem to feel that June is a good time for people to resign or get the axe. This week saw another round of executive exits, not all voluntary or amicable. The shakeups may point to some deeper problems in the industry; they certainly hint at boardroom dramas at individual companies. ...Read the whole story

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