• UBS: Ad Spend Estimates Cut 6% For '09 by Wayne Friedman

    Another industry forecast for the media business points south. In a recent report, UBS media analyst Michael Morris cut 6% or $11 billion for a $172 billion estimate for U.S. advertising spending in 2009. Local TV will get the majority of the hit. ...Read the whole story

  • Murdoch: News Corp. Can Weather Downturn, 'High' On FBN by David Goetzl

    While acknowledging that ratings have been lackluster, News Corp. CEO Rupert Murdoch said Friday the company continues to have "high aspirations" for the Fox Business Network. ...Read the whole story

  • NBCU, Lifetime Resume Battle For 'Runway' by David Goetzl

    In its bid to begin airing design series "Project Runway," Lifetime appears to be going judge-shopping. The network asked that a case where the fate of the show hangs in the balance--whether it stays with NBC Universal or goes to Lifetime--be moved to federal court. ...Read the whole story

  • Real Palin Guesting On 'SNL' Rockets Ratings by Wayne Friedman

    With big TV ratings magnet Republican vice presidential candidate Sarah Palin as a guest, NBC's "Saturday Night Live" soared to its highest household ratings in more than 14 years. ...Read the whole story

  • NBC Wants $500 Million In 2009 Budget Cuts by Wayne Friedman

    With the economy on the verge of a major recession, NBC says it will make major cuts--chopping back $500 million from the company's 2009 budget--around 3%. ...Read the whole story

  • 20 Billion Reasons To Have Confidence In The '09 TV Ad Market by Joe Mandese

    TV and radio advertising cost provider SQAD has pledged to maintain its annual TV ad spending database at more than $20 billion. The database, which covers SQAD's network TV service, NetCosts, as well as its spot TV and Hispanic TV services, is used by major advertisers, agencies and TV sales organizations to help estimate market average costs for negotiating TV advertising deals. ...Read the whole story

  • Hard Landing For 'Mars' by Wayne Friedman

    ABC's new, highly regarded Thursday night drama "Life on Mars" seemed to be cruising toward hit status--then something happened in the second half-hour of its second episode during its 10 p.m. to 11 p.m. airing. Its ratings fell to Earth. ...Read the whole story

  • Underground Profits: Submedia's Corrigan Tunnels For Ads by David Goetzl

    Bucking the downward ad trend is a New York-based company that offers in-tunnel advertising in subways. Submedia has a technology that takes a succession of static images and transforms them into a moving-picture-like image for passengers that speed by. Counting clients in the U.S. and abroad, CEO Peter Corrigan told MediaPost the medium has a stellar future. ...Read the whole story

  • All New "Sarah" by Mike Bloxham

    This weekend, Sarah Palin once again demonstrated her media appeal when she helped Saturday Night Live reached its largest audience since 1994. This time it ... ...More

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