January 25, 2023
Wednesday, March 4, 2009
In this recessionary economy, expect fewer overall TV upfront advertising dollars, says CBS' CEO Les Moonves, but higher program pricing increases--at least at CBS. … Read the whole story
- COMMENTARY
The one year when we really need some steak, the 4As is serving up--understanding consumers better! Who's programming this posse, Keanu Reeves? Burn the … Read the whole story
With a difficult upfront advertising market on the horizon, Rainbow Media's cable networks will amp up their offerings for TV advertisers--including, for the first … Read the whole story
Nearly half the series on the National Geographic Channel in the 2009-10 season will be new, including several in reality TV's popular law-and-order action … Read the whole story
Magazine Web sites attracted an average 75 million unique visitors per month in the last three months of 2008, compared to a monthly average … Read the whole story
Univision is on a roll, announcing a multiyear carriage agreement with DirecTV. The agreement is expansive; it includes the carriage of Univision's owned-and-operated broadcast … Read the whole story
New York-based marketing firm Brand Keys, in its 2009 Brand Keys Customer Loyalty Index, says successful brands are those that stand out because consumers … Read the whole story
In a cost-saving move, the Philadelphia Daily News will be published under the corporate umbrella of the Philadelphia Inquirer, its sister paper. To economize, … Read the whole story
NBC's "Late Night with Jimmy Fallon" debuted on Monday night to the best numbers in three years for the franchise. He beat out Craig … Read the whole story
