NEW ORLEANS -- Addressable TV advertising, and the issues related to it, are emerging as key elements of a new agenda for media services … Read the whole story
NEW ORLEANS - Word broke at the American Association of Advertising Agencies media conference here that Mary Carpenter has quietly been named president of … Read the whole story
NEW ORLEANS -- An NBCU digital executive in charge of producing Webisodes and other online shorts said Thursday there is ample opportunity to create … Read the whole story
Small TV station group Nexstar Broadcasting found some big results. Many of its larger rivals are hurting economically, but Nexstar saw net rev grow … Read the whole story
Analog TV households are making some gains into transitioning their televisions into sets with digital signal service. Read the whole story
Arbitron signed up another client for its digital out-of-home video research service this week, announcing a deal with Care Media Networks, which operates three … Read the whole story
Amid economic turmoil, there is some good news in the digital out-of-home video marketplace. Zoom Media & Marketing said it raised $30 million with … Read the whole story
Zillion TV, a new Internet-based TV service, has announced deals with major movie studios and TV networks. For the most part, Zillion TV is … Read the whole story
NEW ORLEANS -- Leading media buyer Marc Goldstein praised NBC's gamble to schedule a Jay Leno-fronted show Monday-Friday at 10 p.m. And he suggested … Read the whole story
Naked Juice and Michelob got the message: By pushing a product's purity, wholesomeness and artisan skill, brands can successfully leverage an "ownable pedigree" that … Read the whole story
When Martha asks for a makeover, it better be good. So the stakes were high for the redesign of Martha Stewart Living, the flagship … Read the whole story