Omnicom, once indisputably the world's largest advertising and marketing services company, is losing market clout and has taken a major hit from a highly … Read the whole story
Two well known industry sources - Interpublic and consultant and publisher Jack Myers - have issued the most severe revisions yet on the outlook … Read the whole story
Hit with a double whammy of secular shifts in media consumption and a sharp economic downturn, McClatchy Co. said Monday it will cut another … Read the whole story
The name game can cut both ways, so think twice before you decide to play. Mentioning the right name can be a conversational ice … Read the whole story
As some out-of-home companies look to digital signage as a growth opportunity, research shows the business will grow at a 33% clip in the … Read the whole story
Mediamark Research and Intelligence has doubled the number of people in the online surveys for its issue-specific magazine readership study, from 2,500 to 5,000 … Read the whole story
NBC's next big late-night marketing effort is now underway with a massive on-air campaign that kicked off Monday for Conan O'Brien's move as host … Read the whole story
Vivendi, the marketer of "Rock Band" and a minority owner of NBC Universal, has launched a campaign targeting investors, highlighting its diverse portfolio. Read the whole story
The Hispanic population in the U.S. is growing--and so is the influence of Latin singers. To underscore their impact, PBS is airing "Latin Music … Read the whole story
With nearly 68 million U.S. homes now with broadband, growth in subscribers in 2008 was the slowest in seven years, according to the Leichtman … Read the whole story
"Desperate Housewives" had new competition on Sunday night. The second episode of "Celebrity Apprentice" took a bite out of its usual ratings take, quietly … Read the whole story