Television advertising contributes more than half the impact of all marketing -- from initial awareness through purchasing -- when consumers are exposed to an … Read the whole story

David Levy, president of Turner Broadcasting Sales and Turner Sports, is a big TV advocate -- broadcast and cable. But TV needs an adjustment … Read the whole story

Consumer magazines took it on the chin in the first quarter of 2009, with ad pages plunging to 37,196 compared to 50,170 in the … Read the whole story

A new study of digital signage and traffic accident rates shows there is no correlation between the two, according to the Foundation for Outdoor … Read the whole story

USA Today is about as mainstream as you can get. Its readership might not be the mixed martial arts' Dude Demo sweet spot, but … Read the whole story