BIA Advisory Services forecasts a 15% drop, or $3 billion in TV stations ad revenues for 2009. Total local and national spot ad revenues … Read the whole story
Concerns about less staff to do the same, or sometimes more work, in the wake of major lay-offs is common place across media companies. Read the whole story
NBC's Infront aggressively promoted the future of the network, while positioning its 2009-2010 lineup, according to NBC entertainment co-chair Ben Silverman, as an attempt … Read the whole story
For the first quarter 2009, all Discovery Networks eked out a 2% gain in U.S. ad sales to $244 million. The bulk of these … Read the whole story
Business-to-business media is seeing a rapid shift of advertising dollars to online platforms, according to Outsell Inc., a research consultancy serving the information industries. … Read the whole story
Ad spending in the major media tracked by advertising monitoring firm TNS Media Intelligence fell 4.1% in 2008 to $141.7 billion. Not surprisingly, the … Read the whole story
CBS is pushing its status as the top broadcast net in prime time by launching an aggressive pre-upfront ad effort -- especially on its … Read the whole story
Lyris is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter. It also lets advertisers monitor various … Read the whole story
MTV Network is launching a global art and design initiative with the help of Swatch. Dubbed Swatch MTV Playground, the cross-platform effort showcases work … Read the whole story