Canoe Ventures, the initiative looking to transform advertising for national cable networks, has suspended plans to launch its first product: Community Addressable Messaging. The … Read the whole story
Reader's Digest, one of the last great mass circulation magazines, announced plans to become, well, considerably more digested, slashing its circulation rate base to … Read the whole story
Hours after word emerged Thursday that a missed deadline would be a long-term suspension, Canoe Ventures CEO David Verklin offered another timetable. Verklin said … Read the whole story
Rentrak, which is trying to mount a challenge to Nielsen and TNS in the TV measurement space, has tapped former Experian executive Bill Livek … Read the whole story
Cinema advertising has enjoyed a string of good news recently. The latest comes from a study commissioned by Screenvision that found the medium has … Read the whole story
NBC Universal continues to test the waters for its TV ad inventory with new digital TV buying and measuring systems. It's just struck a … Read the whole story
AP makes the case for shifting media landscape, touting new AP digital and mobile content to agencies and marketers in an attempt to offset … Read the whole story
The American edition of Northern + Shell's OK! lost an average of about $450,000 per week last year, and U.S. ops lost a total … Read the whole story
Just 2 weeks old, "The Tonight Show with Conan O'Brien" has become a much younger viewer program than its predecessor. The show has lopped … Read the whole story
Twitter helped Obama reach young voters, the Iranians protest the recent election and now, NYC and Company uses the new medium to promote Restaurant … Read the whole story