Interpublic this morning forecast the U.S. advertising economy will decline 14.5% this year, and won't begin to crawl out of the recession until the … Read the whole story
After more than three decades of providing the ad industry with estimates and projections for advertising cost inflation among the major media, Interpublic is … Read the whole story
The second quarter didn't bring any improvement in the fortunes of consumer magazines, which saw ad pages plunge 29.4% compared to the same period … Read the whole story
Looking to keep multiple contracts with the Tribune Co.'s TV operations in place, CBS' syndication arm has agreed to accept more than $1 million … Read the whole story
Dressing up AMC's "Mad Men," Banana Republic has entered into a marketing partnership for the Emmy-winning show's third season. Its 400 stores will promote … Read the whole story
The latest round of earnings results from radio broadcasters got off to a gloomy start Friday with Emmis Communications reporting that radio revenues fell … Read the whole story
Steve Sternberg, one of the most influential and best-known media researchers on Madison Avenue is out as executive vice president-audience analysis of Interpublic's Magna … Read the whole story
CBS' "Big Brother" was no match for the quick feet of Fox's "So You Think You Can Dance," which bested it a bit among … Read the whole story