Like most American enterprises, the economy is weighing heavily on media research giant Nielsen Co. And so it seems that it is weighing on … Read the whole story
First Liberty Media, then HBO. Now Comcast Corp. has grabbed its first big broadcast network for its ambitious On Demand Online trial: CBS. CBS … Read the whole story
At least $2 billion of global media business is in play at the moment, and every dime of it on the table because some … Read the whole story
Looking to jump-start upfront sales, ESPN's sales group has produced a series of online "SportsCenter: Upfront Edition" videos mixing sales pitches with tongue-in-cheek commentary. Read the whole story
One of the world's largest discount retailers is partnering with one of the largest out-of-home advertising companies in a global strategic alliance. H&M and … Read the whole story
Sports fans in Boston and Washington, D.C., will be able to get their regular fix via radio beginning this summer, with the introduction of … Read the whole story
The debt-ridden New York Times Co. Tuesday announced a deal to sell New York radio station WQXR-RM for $45 million to help raise much-needed … Read the whole story
As part of its bankruptcy proceedings, Tribune Co. has cut a deal with a competitor to take over its rep firm selling ads for … Read the whole story
Arbitron is being sued by the attorney general of Florida, Bill McCollum, who is demanding that the radio ratings company not switch from its … Read the whole story
To promote itself, New York has enlisted beloved Sesame Street characters to emphasize family activities available this summer as part of its "Real Deal" … Read the whole story