Economic pessimism among marketers and agency media buyers appears to have bottomed out last spring and their ad spending plans are trending upward for … Read the whole story
Media is no longer one (one reporter, one show, one company) talking at many. Rather, it's become a cacophony of public conversations. The audience … Read the whole story
Veteran TV kids programming executive Margaret Loesch has been named president and CEO of the new Hasbro-Discovery Communications kids TV Network. The yet-to-be-named Hasbro-Discovery … Read the whole story
NBC said it has signed a two-year deal to continue carrying NHL regular-season and playoff games through the 2010-11 season. Separately, sports marketing company … Read the whole story
Macrovision, the copy-protection media company, which bought out the dominant program guide company Gemstar-TV Guide, has a new company name Rovi and a new … Read the whole story
With about half of the race completed, Versus' coverage of the Tour de France has seen its ratings soar -- all linked to the … Read the whole story
All You, the women's lifestyle and homemaking magazine published by Time Inc. for distribution in Wal-Mart stores, is re-launching its Web site as a … Read the whole story
Warren Beatty's battle with the Tribune Co. over rights to the Dick Tracy character took an acerbic turn Thursday as the famed actor sought … Read the whole story