The acronym may never be as well-known as CPM or GRP. But Canoe, founded by six leading cable operators, points to EBIF as a way to kick-start interactive advertising and create new revenue streams. The company is scheduling a launch by year's end. ...Read the whole story
Google TV Ads may not have received a figurative "standing O" from all cable networks, but Ovation TV will begin selling inventory via the platform next month, reaching 33 million homes. ...Read the whole story
Touting the benefits of all television -- and of Comcast's own TV programming and technology -- the big cable operator notes the coming season still has a pulse with TV viewers. ...Read the whole story
This week brought even more activity in the digital out-of-home video space, with the acquisition of RippleTV by TargetCast Networks. Altogether, the combined assets of TargetCast and RippleTV give advertisers access to 3,425 screens in 1,400 locations. ...Read the whole story
Harbinger Capital Partners has sold roughly 18% of its stake in the New York Times Co., in circumstances that suggest it may divest itself of more NYTCO shares in the future. ...Read the whole story
Showing that NBC's Hulu isn't the only game in town, Comcast's Internet video platform Fancast is launching a big advertising campaign to kick off the fall season. ...Read the whole story
Starting the new season, Fox's "House" picked up right where it left off -- and then some. It rocketed to a Nielsen preliminary 6.6 rating/16 share among 18-49 viewers. Also, the 10 p.m. hour is starting to settle,a as "Leno" ratings sank from its big premiere push. ...Read the whole story
Social media memes about community and human expression are an Orwellian crock. Giving everybody a voice doesn't make anybody worth listening to, my puckish little ... ...More
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