• Changing Times: Online Trumps Newspapers by Erik Sass

    A new survey on media usage from the Opinion Research Corporation confirms what newspaper publishers have long feared: Americans are abandoning print daily newspapers for information in favor of online news. ...Read the whole story

  • Network Phenom: Little Broadcast Erosion by Wayne Friedman

    The first four big days of the broadcast season might tell you of something that the networks haven't seen in recent years -- very little broadcast erosion. ...Read the whole story

  • TV, Agency Vets Leap To Fill Interactive TV Void by Joe Mandese

    Of the many Holy Grails Madison Avenue has been pursuing over the last quarter century, interactive TV has proven to be among the most tantalizing, but also the most vexing. Combining the story-telling power of TV with the interactive or enhanced targeting capabilities of digital TV platforms has spawned numerous initiatives, trials, test beds that have provided plenty of interesting insights, but not the kind of scalable business that would enable most big marketers and agencies to incorporate it as a formal part of their media mix. ...Read the whole story

  • Magazine Audiences Increase 8%, 2000-2009 by Erik Sass

    While a decline in magazine newsstand sales has hogged the spotlight, a long-term trend of possibly greater significance has gone unnoticed: over the last decade the total audience for leading consumer magazines, as measured by Mediamark Research and Intelligence, has actually increased by about 8% according to a MediaPost analysis of 81 top titles. ...Read the whole story

  • Fox Promotes 'Lie' By Asking For More by David Goetzl

    As networks continue to roll out new shows, Fox turned to an experiential marketing display in Manhattan on Friday, hoping to give a lift to drama "Lie to Me," which has its season debut Sept. 28. ...Read the whole story

  • Omnicom Renews With Donovan, Multi-Year Deal Includes iDesk by Joe Mandese

    Donovan Data Systems, the dominant provider of back-office media buying systems for advertising agencies, this morning announced it has signed a new, multi-year agreement with Omnicom Media Group. The deal, which includes Donovan's new iDesk digital ad campaign management, and BrandOcean workflow systems, is the second major agency holding company renewal struck by Donovan this year. ...Read the whole story

  • ABC Wins In A 'Flash' by Wayne Friedman

    ABC continues its winning ways in the first week of the new season: New sci-fi drama "Flash Forward" did big numbers on Thursday, while "Grey's Anatomy" big premiere crushed everyone. ...Read the whole story

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