The economy may have rallied in the third quarter but the newspaper industry did not, as total advertising revenues -- including print and online … Read the whole story
Nielsen's plan to do away with local live audience ratings, replacing them with live-plus-same-day ratings, has the basic impact of moving the minimum. To … Read the whole story
Spot Runner, the West Coast media agency which made its name as a discount buyer and planner for TV advertisers, is launching a Web-based … Read the whole story
Although the digital age gets a lot of buzz over influencing TV program choices, a new survey about swaying viewers says old marketing ways … Read the whole story
After dominating the syndication business for over two decades, "The Oprah Winfrey Show" will end its run next year -- and the ripple effects … Read the whole story
Fox Business Network now has carriage deals with all of the top-five cable operators, adding the holdout Cablevision, which gives the network increased reach … Read the whole story
At a time when Nielsen's data processing and ratings reporting capabilities appear to be more challenged then ever, the media research giant announced another … Read the whole story
Garth Ancier will step down as head of cable network BBC America after a three-year tenure noted for establishing a U.S.-based prime-time news show, … Read the whole story
It's not just the network news sites that are going hyper-local. "NYC Extreme Local" is an ambitious, experiential marketing push that micro-targets 15 neighborhoods … Read the whole story
The first glimmers of a print turnaround may be evident. One of the prominent success stories is the Publishing Group of America, which reported … Read the whole story