MediaDailyNews
Friday, January 15, 2010
  • Post-Olympics, NBC Schedules 10 P.M. Slot

    No matter what happens after 11:30 p.m. in a couple of weeks, NBC has said it will be moving the new Jerry Seinfeld reality … Read the whole story

  • 'Idol' Gives Coke Millions In Media Value

    Coca-Cola gets some big-star media value for its on-air, branded content on "American Idol" -- a sparkling $12 million just from the show's initial … Read the whole story

  • Kid Power: Discovery, Hasbro Unveil HUB

    The new Discovery Communications-Hasbro kids cable network now has a name -- The Hub. The network is set to launch in fall of 2010 … Read the whole story

  • Clear Channel Bows Contextual Radio Ads

    Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radio, which is offering advertisers the ability to automatically insert audio spots after … Read the whole story

  • AMC Mobile Tour Promotes 'Breaking Bad'

    The lead character in AMC's "Breaking Bad" runs his drug-dealing enterprise from a revolting RV. To promote the third season, the network is going … Read the whole story

  • Job Market Improves, Remains 'Intense:' PR Up, Ad Agencies Down

    The media industry employment marketplace is beginning to improve, according to a report released Thursday by Mediabistro.com. While competition for jobs in the media … Read the whole story

  • Bresnan Kicks Off Dynamic Ad Inserts

    Top-20 cable operator Bresnan Communications has launched a dynamic ad insertion VOD test in four Montana markets. Read the whole story

  • Mag Bag: Big Publishers Push Marketing

    Hoping to parlay a rumored economic turnaround into a rebound for magazines, a group of leading publishers including Time Inc., Conde Nast, Meredith, Hearst … Read the whole story