MediaDailyNews
Thursday, April 8, 2010
  • Brands Fail To Master Golf's 'Super Bowl,' Leave Millions On Media Table

    When Tiger Woods and the rest of the professional golfers take to the greens today in pursuit of a green jacket, plenty of brand … Read the whole story

  • ZenithOptimedia Optimistic: 4.3% More TV Dollars

    Publicis Groupe's ZenithOptimedia believes the 2010 worldwide advertising market will gain slightly from its earlier estimates -- more than doubling its earlier estimated growth … Read the whole story

  • Discovery's New Slate Counts Palin, Gosselin and 'Earth'

    Discovery is about to announce its slate of new shows for 2010. It's unclear if Sarah Palin will appear at the upfront, but her … Read the whole story

  • McClatchy Boosts Local Ads with WebVisible

    The McClatchy Co. is set to introduce a new online advertising and marketing platform which aims to increase the visibility of the newspaper publisher's … Read the whole story

  • Zoom Buys Sports Display

    This week brought more deals in the digital out-of-home arena, with Zoom Media & Marketing announcing its acquisition of Sports Display, which operates 150 … Read the whole story

  • 'Turf' Tough: Women's Soccer Kicks Off Ad Campaign

    The Women's Professional Soccer league is kicking traditional marketing and going guerrilla. It's projecting giant images on buildings to plug its new season in … Read the whole story

  • Magna: DVR, Online Steadily Rise

    Even without a governmental plan to grow the broadband online business, a recent estimate says Internet access will grow 30% to just over 100 … Read the whole story