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Upfront: ABC To Debut 10 New Shows
Continuing its belief in big TV development, ABC has started up another massive slate of new shows for its new season. Seven of the 10 shows will debut this fall. Five are dramas; one is a comedy and one is a reality series. ...Read the whole story
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A&E Touts Neurological Tests To Enhance Ad Effectiveness
Just as other networks have done, A&E Television Network has also entered the world of neurological examinations of TV viewing -- looking into viewers' subconscious. And it has yielded some interesting results. ...Read the whole story
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ESPN Creates Ad Agency, Greater Collaboration With Marketers
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goals is crafting co-branded vignettes with marketers, as well as spawning promotions that stretch across multiple screens. ...Read the whole story
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Katz: National Radio Ads Jump 17%
The radio business got some more good news Tuesday with a memo from Katz Media Group CEO Stu Olds: National advertising sales are growing again in the second quarter of 2010 -- making it the second quarter to see year-over-year growth. ...Read the whole story
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TV One Launches 'Cube,' First Web Series
Looking for a way to launch a Web series for TV One, Ashley Grayson and her colleagues didn't look far for material or talent. The hilarity of day-to-day life at the office yielded ample material. ...Read the whole story
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point-of-view
Why Age Matters In TV Targeting
Despite holistic and qualitative targeting methods, age still plays an important role in determining the opportunity for a brand. Given buying patterns, the focus on ... ...More
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