MediaDailyNews
Wednesday, May 19, 2010
  • Upfront: ABC To Debut 10 New Shows
    by Wayne Friedman

    Continuing its belief in big TV development, ABC has started up another massive slate of new shows for its new season. Seven of the … Read the whole story

  • COMMENTARY
    Why Age Matters In TV Targeting
    by Mitch Burg, Op-Ed Contributor

    Despite holistic and qualitative targeting methods, age still plays an important role in determining the opportunity for a brand. Given buying patterns, the focus … Read the whole story

  • A&E Touts Neurological Tests To Enhance Ad Effectiveness
    by Wayne Friedman

    Just as other networks have done, A&E Television Network has also entered the world of neurological examinations of TV viewing -- looking into viewers' … Read the whole story

  • ESPN Creates Ad Agency, Greater Collaboration With Marketers
    by David Goetzl

    ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goals is crafting co-branded vignettes with marketers, as well as spawning promotions that … Read the whole story

  • Katz: National Radio Ads Jump 17%
    by Erik Sass

    The radio business got some more good news Tuesday with a memo from Katz Media Group CEO Stu Olds: National advertising sales are growing … Read the whole story

  • TV One Launches 'Cube,' First Web Series
    by David Goetzl

    Looking for a way to launch a Web series for TV One, Ashley Grayson and her colleagues didn't look far for material or talent. … Read the whole story