Cable networks rode a perceived economic uptick to draw a record $8 billion-plus collectively in the vigorous upfront market this summer. The amount was … Read the whole story
In many ways, the challenges facing the newsweekly are a metaphor for the fight for survival for all print-based media. It takes talent to … Read the whole story
TV broadcast and cable networks have been asking for massive double-digit percentage increases in the scatter market -- above what TV marketers have been … Read the whole story
The amount of money spent by U.S. marketers to gather online data describing digital audience characteristics, transactions and "clickstream" behaviors will more than double … Read the whole story
One of Stephen McPherson's chief lieutenants is following him out the door -- Mike Benson, executive vice president of marketing for ABC Entertainment Group. … Read the whole story
Ad spending in U.S. media monitored by ad tracking firm Kantar Media expanded 5.7% during the first half, and 5.4% during the second quarter … Read the whole story
Rainbow Media's IFC network is launching a scripted TV series "The Increasingly Poor Decisions of Todd Margaret" with its first big major multimillion marketing … Read the whole story
The Wall Street Journal is preparing to take its rivalry with The New York Times to the next level with its plan to launch … Read the whole story
A repeat of last season's NFL Championship game got this NFL season off to a good start -- the best prime-time ratings for the … Read the whole story