• U.S., Global Ad Expansion Continues: Agencies Upgrade Outlooks by Joe Mandese

  The U.S. and global ad economies are recovering faster than expected, leading two of Madison Avenue's biggest agency holding companies to significantly upgrade their outlooks for ad spending for the foreseeable future. Publicis' ZenithOptimedia Group now predicts the U.S. advertising economy will expand 2.2% during 2010, nearly twice the rate of growth that it had projected in its last quarterly tracking report, and Interpublic's Magna Global unit has upgraded its 2010 U.S. ad growth estimate to 4.1% from a previous estimate of 3.0% in April. ...Read the whole story

• NBC: Profits Up, Local Media, Cable Revs Solid by Wayne Friedman

  NBC Universal posted decent returns for 3Q, per outgoing president Jeff Zucker, who reports profits up 32% and soaring results from local TV stations and cable ops. ...Read the whole story

• Gannett TV Revs Jump, Newspapers Struggle by Erik Sass

  Gannett's total revenues were even at $1.31 billion, thanks to the company's broadcast business, in which total revenues jumped 22.3% in 3Q. Newspaper revenues, however, slipped nearly 5%. ...Read the whole story

• Bid4Spots Preps Buildout To Expand Ad Options by Erik Sass

  Bid4Spots, which operates online reverse auctions for remaindered radio and cable advertising inventory, is overhauling its platform as it prepares to expand to new markets. The upgrade will make it easier for both buyers and sellers to participate in the weekly auctions and help determine which ad strategies are most effective. ...Read the whole story

• Infiniti, Norfolk Railroad Drive Fox Election Night Sponsors by Wayne Friedman

  Fox News Channel has signed on two major advertising deals for its big midterm election night coverage: carmaker Infiniti USA and Norfolk Southern Railroad. For election night 2009, Fox News led cable nets. ...Read the whole story

• New York Area Politicians Pay Less For TV Spots Than General Advertisers by David Goetzl

  New York-area politicians, From Linda McMahon to Andrew Cuomo are capitalizing on spot buys for sports and prime-time. And they are paying significantly less than their corporate or nonprofit counterparts. ...Read the whole story

• '30 Rock' Live Scored Ratings, But 'Dad' Wins Period by Wayne Friedman

  NBC's live "30 Rock" saw a surge in ratings -- up 43% from the previous week -- but it failed to win the time period, which went to CBS' quirky "$#*! My Dad Says." Still, NBC's event did boost its Thursday night fortunes. ...Read the whole story

• Fox Pulls Channels From Cablevision
• iPad Sells Well Despite Economy
• Perry Makes Mobile Debut
• TV One Orders First Scripted Series

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Previous Issues

• Tuesday, Jun 18, 2013
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• Wednesday, Jun 5, 2013
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