• Meredith's TV Revs Soar 30%, Political Ads Big Factor by Wayne Friedman

    Meredith Corp. saw television ad revenue climb almost 30% for its fiscal first quarter 2011. The company credits its 27% gain in TV advertising to a large $12 million in net political advertising and an 8% increase in non-political advertising. ...Read the whole story

  • News Corp. Plans National Tabloid for iPad by Erik Sass

    News Corp. is said to be working on the first national, all-digital American tabloid targeting the growing market of tablet computers, especially Apple's new iPad. The multinational media publisher is hoping to introduce the as-yet-unnamed digital tabloid, tentatively titled "The Daily," as early as December. ...Read the whole story

  • Solid STB Data Vital To Local Media Buys by David Goetzl

    The potential for set-top-box (STB) data to help buyers and sellers in the near term is greatest in local markets, as opposed to national programming, according to CIMM. Many local broadcasters view Nielsen data as limited and are eager to move swiftly in exploring how STB data can upgrade measurement in their DMAs. ...Read the whole story

  • Internet, Mobile Use Triples Among Young Demos by Erik Sass

    The average amount of time spent by 12- to-24-year-old Americans online has roughly tripled from 59 minutes per day in 2000 to two hours and 52 minutes per day in 2010. The proportion of young Americans who own a mobile device has surged to 81% in 2010. ...Read the whole story

  • McGraw Records Big Gains In TV, Education Units by Wayne Friedman

    McGraw-Hill's TV business follows that of other TV groups -- double-digit revenue gains from strongly improved advertising results. The company's broadcasting climbed 23.5% in the third quarter. ...Read the whole story

  • IPG, Entourage Team To Test OOH Experiences by David Goetzl

    As it continues to build its research on how shoppers react in stores, the IPG Emerging Media Lab has a deal to use Entourage Advertising, a software provider specializing in digital out-of-home marketing, to handle the testing ground. ...Read the whole story

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