MediaDailyNews
Tuesday, January 11, 2011
  • ABC's Entertainment Prez Builds Brand, New Comedies
    by Wayne Friedman

    Pasadena, Calif. -- ABC Entertainment wants not only a strong programming network, but some strong marketing messages that builds its brand name. Paul Lee, … Read the whole story

  • Far From Its Prime, Primedia Explores Strategic Alternatives
    by Joe Mandese

    Primedia, once one of the biggest media companies in America, this morning announced it is exploring "a variety of strategic alternatives," and has retained … Read the whole story

  • COMMENTARY
    CES 2011: Trends, Implications For Marketers
    by Tim Harris, Saneel Radia

    Last week was the annual Consumer Electronics Show in Las Vegas. Over the last few years, the show has drawn increased attention from brand … Read the whole story

  • Green Spots: CBS' Brands EcoAds
    by Wayne Friedman

    An "EcoAd" visual "digital" leaf will be put on TV commercials for those advertisers that are green. CBS says viewers who see these ads … Read the whole story

  • Cautiously Optimistic: Mag Ad Pages Stable In 2010
    by Erik Sass

    2010 didn't represent recovery so much as stability for the consumer magazine business -- but stability is better than the steep losses seen in … Read the whole story

  • Rentrak Pitches New Data As Metric Muscle
    by David Goetzl

    Rentrak, which offers ratings culled from set-top-box data, said it will offer a new batch of demographic data as an add-on to the household-level … Read the whole story

  • Hefner Takes 'Playboy' Private
    by Erik Sass

    Playboy Enterprises is going private, following an announcement that Icon Acquisition Holdings (an investment group run by Playboy founder Hugh Hefner) will buy the … Read the whole story

  • Football Ratings Drive 'SNL'
    by David Goetzl

    Buoyed by a huge football lead-in, NBC's "Saturday Night Live" posted its highest ratings in quite some time over the weekend in multiple metrics. … Read the whole story