Chalk one up for Donovan Data Systems. The Madison Avenue media and advertising data-processing giant this morning announced a new multi-year contract with Interpublic's … Read the whole story
Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth … Read the whole story
At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello … Read the whole story
One of the nation's leading newspaper publishers, McClatchy Co., has quietly eliminated several hundred positions, with a first round of layoffs in February followed … Read the whole story
Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, … Read the whole story
Bacardi has continued the trend of alcohol marketers using cable networks as a linchpin for new summer campaigns, plugging its signature premium rum on … Read the whole story
According to Dan Jaffe, Executive Vice President, ANA, the government's proposed voluntary guidelines would cost food/beverage makers "multibillions" in non-market-driven product reformulations and "the … Read the whole story