Wednesday, May 25, 2011
  • Mullen Signs With Donovan: Interpublic Agency Deal Covers Traditional, Digital Media

    Chalk one up for Donovan Data Systems. The Madison Avenue media and advertising data-processing giant this morning announced a new multi-year contract with Interpublic's Mullen unit, a full-service agency that operates independently of the deal that Interpublic's Mediabrands unit struck last October, consolidating all of Interpublic's media services shops' data-processing with venture capital-backed MediaBank. ...Read the whole story

  • Slight Uptick For TV Ad Revs, Station Cash Flow Robust

    Advertising revenue for TV stations slowed down considerably in the first quarter of this year. Fifteen publicly owned U.S. media companies reported revenue growth of 1.2% in the first quarter to $1.15 billion compared with Q1 in 2010, per M.C. Alcamo. Much of this softness comes as predicted, given this is an "off-year." ...Read the whole story

  • CBS Ad-Confident Despite Ratings Decline

    At least in the near long-term, CBS appears confident it can continue to grow ad dollars even as ratings decline. CBS CFO Joseph Ianniello says the network delivers largely unmatched reach, along with an environment advertisers covet, and they will pay a premium for both. ...Read the whole story

  • McClatchy Cuts More Jobs, 'Bee' Stings 44

    One of the nation's leading newspaper publishers, McClatchy Co., has quietly eliminated several hundred positions, with a first round of layoffs in February followed by even deeper cuts this month. ...Read the whole story

  • Glee Wikia Trumpets TV Show, 'Engagement'

    Social engagement adds incredible value to TV shows, according to TV executives -- and by that definition Fox's "Glee" continues to take top status, especially against its socially active core viewers. ...Read the whole story

  • Bacardi Continues Summer Ads On Cable

    Bacardi has continued the trend of alcohol marketers using cable networks as a linchpin for new summer campaigns, plugging its signature premium rum on outlets such as ESPN and Comedy Central. ...Read the whole story

  • ANA Exec Blasts Kids' Food Marketing Proposal

    According to Dan Jaffe, Executive Vice President, ANA, the government's proposed voluntary guidelines would cost food/beverage makers "multibillions" in non-market-driven product reformulations and "the suppression of virtually unprecedented amounts of advertising to those 17 and younger." ...Read the whole story