January 25, 2023
Thursday, June 9, 2011
In a key financial milestone, the Interpublic Group Wednesday achieved an "investment grade" ranking from credit ratings service Moody's, meaning the publicly traded agency … Read the whole story
A new video content creation unit under WPP Group is starting up, headed by former NPR chief executive officer Ken Stern. The group, Palisades … Read the whole story
- COMMENTARY
Category leaders and their agencies invest millions in resources and tools to gain consumer insights. Challenger brands often cannot afford to, yet they need … Read the whole story
The Financial Times has launched its own HTML Web app for tablets and smartphones, which allows it to circumvent Apple's sales system. Some publishers … Read the whole story
Teenagers 12-17 watch almost twice as much mobile video as other mobile viewers -- 7 hours and 13 minutes versus 4 hours and 20 … Read the whole story
Perhaps inspired by the music acts on the "Today" show, Kia Motors has signed as a sponsor of a concert series taking place on … Read the whole story
ABC grabbed big numbers for game four of the NBA Finals -- up almost 20% over last year's game four. NBC's "The Voice" pulled … Read the whole story
Looking to use Twitter as a tool to spark (hopefully positive) conversation, Paramount said it will use the social-networking hub as a way to … Read the whole story
