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rVue Brings Social Media Into Actual Society, Digital Out-Of-Home Net Offers 'Groupon' Deals At Retail
Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, location-based deals and special offers. ...Read the whole story
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NBA Lockout Could Slam Regional Sports Nets
Regional sports networks carrying NBA games would likely be forced to sacrifice some of the huge affiliate fees that drive their businesses if the NBA lockout causes lost games this fall. ...Read the whole story
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Google Expanding TV Platform, Will Roll Out U.K. In 2012
Google chairman Eric Schmidt said the company would launch a version of its Google TV streaming product in the UK in early 2012. The company launched the U.S. version last year, but sales of the devices have remained sluggish. ...Read the whole story
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MPG Taps Brankovic To Lead Dannon In U.S.
Media shop MPG, a unit of Havas Media, has hired Adnan Brankovic to lead its North American assignment for Dannon, a key international client. In the U.S. last year, it spent $127 million, per Kantar Media. ...Read the whole story
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NASCAR Pushes College Marketing Efforts
NASCAR is going on campus to recruit a new generation of potentially up-market fans. The racing circuit will look to a pair of "brand ambassadors" on 12 college campuses to host events and use other tactics in an attempt to encourage attendance at nearby tracks. ...Read the whole story
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Giants Bring Twitter To Games, Broadcasts
New cross-channel media initiatives are getting complicated. Take the latest social media push from the New York Giants, in partnership with Mass Relevance, covering social media, digital out-of-home video, broadcast TV and experiential marketing. ...Read the whole story
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