Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, … Read the whole story

Regional sports networks carrying NBA games would likely be forced to sacrifice some of the huge affiliate fees that drive their businesses if the … Read the whole story

Google chairman Eric Schmidt said the company would launch a version of its Google TV streaming product in the UK in early 2012. The … Read the whole story

Media shop MPG, a unit of Havas Media, has hired Adnan Brankovic to lead its North American assignment for Dannon, a key international client. … Read the whole story

NASCAR is going on campus to recruit a new generation of potentially up-market fans. The racing circuit will look to a pair of "brand … Read the whole story

New cross-channel media initiatives are getting complicated. Take the latest social media push from the New York Giants, in partnership with Mass Relevance, covering … Read the whole story