MediaDailyNews
Tuesday, September 6, 2011
  • Winners and Losers: The Changing Media Ad Landscape, 1980-2011

    In addition to the rapid evolution of media technology and consumption habits in the last few years, one of the most remarkable trends has … Read the whole story

  • Return on Integrity: The Art of the Effective Agency/Client Partnership

    As agencies and clients, our goal should always be to work together to form relationships based on respect and appreciation. An environment conducive to … Read the whole story

  • Cabler Starz Nixes Lucrative Netflix Offer

    A failure to renew a deal with Starz allowing online streaming of Disney and Sony films led to Netflix shares dropping Friday, but could … Read the whole story

  • Marketing Guru Hudson Joins IPG Board

    Interpublic Group has brought on a new member to its board of directors with major marketing credentials. Dawn Hudson, the former North American CEO … Read the whole story

  • Seeing Red: Comcast Promotes Xfinity Cross-Platform

    Media giant Comcast is now running a multimedia campaign combining TV, online, social media and experiential elements to promote its Xfinity sports and entertainment … Read the whole story

  • Verizon Launches FiOS1 Widget For Texas Sports

    High school football engenders a passion in Texas perhaps unlike anywhere else, and Verizon is looking to feed fans' quest for information with a … Read the whole story

  • Fox, YouTube Team For GOP Debate

    After CNN and YouTube partnered on a pair of debates in the last presidential campaign cycle, Fox News is linking with YouTube-parent Google on … Read the whole story