In addition to the rapid evolution of media technology and consumption habits in the last few years, one of the most remarkable trends has … Read the whole story
As agencies and clients, our goal should always be to work together to form relationships based on respect and appreciation. An environment conducive to … Read the whole story
A failure to renew a deal with Starz allowing online streaming of Disney and Sony films led to Netflix shares dropping Friday, but could … Read the whole story
Interpublic Group has brought on a new member to its board of directors with major marketing credentials. Dawn Hudson, the former North American CEO … Read the whole story
Media giant Comcast is now running a multimedia campaign combining TV, online, social media and experiential elements to promote its Xfinity sports and entertainment … Read the whole story
High school football engenders a passion in Texas perhaps unlike anywhere else, and Verizon is looking to feed fans' quest for information with a … Read the whole story
After CNN and YouTube partnered on a pair of debates in the last presidential campaign cycle, Fox News is linking with YouTube-parent Google on … Read the whole story