There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
It isn't all doom and gloom for advertising and ad agencies though. One thing we do know for certain is that football, kids returning … Read the whole story
The total value of merger and acquisition activity in the media industry increased by 10% to $35.3 billion in the first three quarters of … Read the whole story
French dairy company Groupe Bel has selected Omnicom's OMD to handle the bulk of its $200 million global media assignment, after a formal review, … Read the whole story
Publicis Groupe's ZenithOptimedia has reorganized its senior ranks to fill the shoes of David Ehlers, who was promoted to president of Optimedia U.S. The … Read the whole story
Unemployment levels are high and gross domestic product growth is a tepid 1% or so. But despite those indicators, which tend to frighten both … Read the whole story
It's been three years since the Academy of Motion Picture Arts & Sciences permitted movie marketers to buy commercial time on ABC's Oscar broadcast. … Read the whole story
Advertising Week has triggered an outpouring of tablet research and guides galore from industry organizations and research firms. Here is a quick roundup of … Read the whole story
With a vested interest in set-top-box data becoming widely used, TiVo CEO Tom Rogers suggested Thursday that the TV business will suffer if Nielsen's … Read the whole story
Fox has expanded the duties of Laurel Bernard, adding oversight of affiliate and multiplatform distribution marketing to her current role, which includes off-air marketing … Read the whole story