MediaDailyNews
Monday, October 10, 2011
  • Real-Time Data Requires Real-Time Marketing Action

    New systems let businesses can slice and dice data in an infinite number of ways and examine it in real time, giving marketers opportunities … Read the whole story

  • Netflix, AMC Cut Deal For Exclusive Streaming Rights

    Netflix continues to cut deals that bolster what it believes may become its core business: offering libraries of TV shows. An arrangement with AMC … Read the whole story

  • ABC Studies iPad: Redefines TV Viewing

    ABC research into how viewers consume video on the iPad has revealed three emerging trends: micro-mobility, parallel play and marathoning. Also, parents find their … Read the whole story

  • Dubow Steps Down as Gannett CEO, Martore Steps Up

    The nation's largest newspaper publisher has new leadership: Craig Dubow has resigned as CEO of Gannett Co., citing health reasons. The top spot will … Read the whole story

  • Social Media Has Negligible Effect on TV Ratings

    An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overall lift in social media "volume" a month before a TV show's start … Read the whole story

  • Sports Pulls Cable Ahead of Broadcast

    Cable networks continue to pop into the big time, being directly competitive with the broadcast networks with specific big programming. TBS had its turn … Read the whole story