It's turning out to be quite a week in the cable TV advertising business. Hours after it was confirmed that Linda Yaccarino was leaving … Read the whole story
TV news programs operating through local marketing agreements or joint operating agreements -- where one entity owns or operates two or more stations in … Read the whole story
Linda Yaccarino, who joined Turner in 1993 and rose to head sales and acquisitions for the entertainment group, is leaving the company. An internal … Read the whole story
WPP has made another in a series of continuing bets on digital firms in faster-growing markets around the world. The agency took a minority … Read the whole story
Nielsen sent an emergency alert to clients late Monday warning them that the federal government's new Emergency Alert System could wreak havoc with television … Read the whole story
One of the world's largest media businesses is getting some bold advice from one of its biggest shareholders: Kevin Holt, a senior fund manager … Read the whole story
Ad-supported cable continues to top the broadcast networks this season by large margins. Yet, after recent declines, the Big Four broadcasters collectively are on … Read the whole story
Even with its admitted marketing blunders, recent Netflix financial results appeared relatively unscathed -- but the stock market didn't respond well. Read the whole story