Tuesday, October 25, 2011
  • Cassaro Out As President, Comcast Cable Ad Sales

    It's turning out to be quite a week in the cable TV advertising business. Hours after it was confirmed that Linda Yaccarino was leaving as the top ad sales executive at Turner Entertainment, MediaDailyNews learned that Dave Cassaro was also out as president of cable advertising sales at Comcast's NBCUniversal unit. ...Read the whole story

  • Local News Sharing Means Lost Jobs, Less Original Content

    TV news programs operating through local marketing agreements or joint operating agreements -- where one entity owns or operates two or more stations in a market -- do not deliver unique news content to its local TV viewers most of the time. ...Read the whole story

  • COO Yaccarino Leaves Turner

    Linda Yaccarino, who joined Turner in 1993 and rose to head sales and acquisitions for the entertainment group, is leaving the company. An internal memo said she is departing to pursue other opportunities. Part of her title since 2009 has included a COO role. ...Read the whole story

  • WPP Takes Stake In Chinese Digital Ad Firm

    WPP has made another in a series of continuing bets on digital firms in faster-growing markets around the world. The agency took a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China. ...Read the whole story

  • This Is Only A Test: Nielsen Issues Alert About New Alert System

    Nielsen sent an emergency alert to clients late Monday warning them that the federal government's new Emergency Alert System could wreak havoc with television ratings. ...Read the whole story

  • News Corp. Investor Tells Murdoch to Ditch Newspapers

    One of the world's largest media businesses is getting some bold advice from one of its biggest shareholders: Kevin Holt, a senior fund manager at an investment management company called Invesco, is publicly urging News Corp. Chairman and CEO Rupert Murdoch to ditch his various newspaper holdings around the world. ...Read the whole story

  • Broadcast Nets Register Small Uptick

    Ad-supported cable continues to top the broadcast networks this season by large margins. Yet, after recent declines, the Big Four broadcasters collectively are on the rise -- albeit barely. The jump in broadcast numbers is thanks to Fox's "X Factor"-fueled increase. ...Read the whole story

  • Netflix Streams Revs, But Stock Takes Big Hit

    Even with its admitted marketing blunders, recent Netflix financial results appeared relatively unscathed -- but the stock market didn't respond well. ...Read the whole story