It's beginning to look a lot like digital, almost everywhere Madison Avenue goes this holiday season. That's the finding of a special "flash survey" … Read the whole story
Mobile phone giant Sony Ericsson -- soon to become a wholly owned subsidiary of Sony Corp.-- has awarded PHD its global planning and buying … Read the whole story
The new BlackBerry PlayBook tablet computer from Research in Motion will offer users a shortcut to digital newspaper content courtesy of PressReader, an app … Read the whole story
Rentrak, the measurement company pushing into Nielsen's turf, has extended CEO Bill Livek's contract by two years to run until mid-2015, according to a … Read the whole story
Publicis' MediaVest unit has unveiled what it claims is a new, proprietary methodology for measuring the compounding effects of paid, owned and earned media, … Read the whole story
Google has made updates to cross-language information retrieval, page titles, rich snippets for applications, date-restricted queries and queries that contain non-Latin characters. The company … Read the whole story
NBC, still looking to reverse its prime-time fortunes, is one of the first out of the gate in looking to revamp its mid-season schedule … Read the whole story
Goodyear and ESPN are again floating the opportunity for viewers to determine which college football game they would like a blimp to fly over … Read the whole story
A mid-November Sunday for the networks is still a prime area for TV viewing. While NBC's "Sunday Night Football" still ruled the night, other … Read the whole story