Tuesday, December 20, 2011
  • Nothing To Sneeze At, Starcom Wins $600M Novartis Account

    Drug giant Novartis has awarded its $600 million plus global media account to Publicis Groupe's Starcom, after a review. Novartis manufactures over-the-counter remedies, such as Excedrin headache tablets and cold-and-flu remedy Theraflu. ...Read the whole story

  • Kantar: Q3 Ad Spend Mixed, Cable Spikes

    Kantar Media says U.S. advertising spending continues to slow down -- just inching up 0.4% in the third quarter. For the first nine months of the year, that puts U.S. advertising expenditures at $104.7 billion -- a 1.5% rise over the same period a year ago. The more positive story came from cable TV networks -- a 6.5% hike in the third quarter. ...Read the whole story

  • VeriFone Strikes OOH Deal With NBC TV Group

    Out-of-home media platform VeriFone Systems has struck a new deal with NBC's owned TV stations group. It include news, information, as well as entertainment programming seen in taxi cabs, gas stations and other digital OOH platforms. ...Read the whole story

  • Rutledge To Head Charter

    Cable operator Charter said Monday that it has hired former Cablevision executive Tom Rutledge as president-CEO. Last week, it was announced that he would be departing Cablevision as COO. Rutledge, who has been called the most valuable executive in the cable industry by at least one analyst, begins his new post Feb. 13, and will join the board of directors. ...Read the whole story

  • Titan Books Amtrak Contract

    Transit advertising company Titan has won the exclusive right to sell media along Amtrak's Northeast Corridor connecting New York City to Washington, D.C., including all Amtrak-owned ad surfaces in Washington's Union Station, Penn Station in Baltimore, the 30th Street Station in Philadelphia, and Penn Station in New York, as well as over 40 other stations with Amtrak media. ...Read the whole story

  • Rentrak, Post-Newsweek Deal Targets Set-Top-Box Ratings As Currency

    Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut a deal with another large station group to subscribe to its ratings based on set-top-box (STB) data. Even more newsworthy is that the station group, Post-Newsweek, plans to use the data as a currency for deal-making. ...Read the whole story

  • Alcohol Marketers Embrace Digital, Raising Risk of Youth Exposure

    Noting the success of digital marketing efforts for alcohol brands, the Center on Alcohol Marketing and Youth has found that ten leading alcohol brands have more than 16.5 million people "liking" their Facebook brand pages. Fans of ten brands with youth appeal uploaded 15,416 user-generated photos of themselves to the brand pages. ...Read the whole story

  • 2D TVs Best 3D This Season

    Smart TVs -- those 2D TV sets with Internet-access -- are poised to be purchased by many more holiday shoppers this year than 3D TVs, though the latter is seeing a strong uptick in sales numbers. ...Read the whole story

  • NYTCO Selling Regional Papers