A number of disparate, ad-hoc efforts to overcome some key obstacles that have been stifling the growth of the video-on-demand advertising marketplace came together … Read the whole story
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketers, has struck an agreement with Rentrak Corp. for its key ratings service. … Read the whole story
Industry ratings watchdog the Media Rating Council has withdrawn accreditation for Arbitron's portable people meter ratings reports in five markets: Cleveland, Portland OR, Riverside-San … Read the whole story
Some of the viewing public are adopting different behaviors, but not in sufficient numbers to seriously disrupt the TV business. Read the whole story
Fresh-faced entertainment host and media personality Ryan Seacrest is about to become even more ubiquitous, thanks to a big new investment agreement with Clear … Read the whole story
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Rock" and "Arrested Development") in front of the "Hollywood" sign looking to open … Read the whole story
Consumer empowerment poses several marketing challenges for brands and agencies, not the least of which is simply keeping up. Also, some brands pay lip … Read the whole story
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "The Voice," the singing competition that became a surprise hit last year. It … Read the whole story
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its first agency of record assignments from pharmaceutical giant Merck, after a review, the … Read the whole story