Veteran marketer and agency executive Mark Stewart, currently vice president global media at Kraft Foods, will leave the company as part of its ongoing … Read the whole story
Media stocks will gain "positive sentiment" in the coming months from expected strong national TV upfront pricing for spring's upfront advertising market. Brian Wieser, … Read the whole story
Traditional broadcast television content is now being made available to turn every screened device into a TV set. It's a big opportunity for new … Read the whole story
WPP has launched a new shopper marketing initiative, The Shopper Marketing Store, that the holding company says makes it easier for clients to harness … Read the whole story
After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays. The recession … Read the whole story
Nearly 60% of mobile phone users plan to look at or use their phones during this year's Super Bowl, according to a new survey … Read the whole story
Newspaper Web sites attracted an average of 111 million unique visitors per month in the fourth quarter of 2011, up 5.7% from 105 million … Read the whole story
During the game on NBC, Anheuser-Busch will advertise new brand Bud Light Platinum nationally for the first time. It is expected to occupy the … Read the whole story
Plum TV's court auction is expected to have a second bidder in addition to the group co-led by Terry Mackin. In a recent filing, … Read the whole story
Fox's "Glee" made a big return on Tuesday night, thanks to its Micheal Jackson tribute. "Glee" was the best-rated network TV show. But much … Read the whole story