January 25, 2023
Friday, February 3, 2012
Advertising revenue for Viacom's media networks, including MTV and Nickelodeon, decreased 3% on both a domestic and worldwide basis, driven by lower ratings and … Read the whole story
Three of the six most-awarded TV commercials in the world last year were created by Wieden + Kennedy, according to the Gunn Report's annual … Read the whole story
- COMMENTARY
Even with TiVo, about 40% of TV is consumed live. But to make the inference that this behavior is representative of all DVR users … Read the whole story
The New York Times Co. reports that total revenues declined 2.8% to $643 million in the fourth quarter of 2011. This is the sixth … Read the whole story
Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform … Read the whole story
NBC Universal's Universal Pictures and its digital movie ticket company Fandango have inked a rare movie marketing deal for "Battleship," a big summer action … Read the whole story
Kantar reported that digital coupon distribution was up just over 12% in 2011 versus the prior year. By comparison, the number of coupons printed … Read the whole story
Sports Illustrated Swimsuit fans that are concerned about the well-being of the planet can do their part by patronizing an online sale hosted by … Read the whole story
Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. … Read the whole story
- COMMENTARY
By implanting electrodes directly into a part of participants' brains, scientists at UC Berkeley (where else) have found a way to reconstruct words someone … Read the whole story
