January 25, 2023
Thursday, March 8, 2012
WPP is bulking up its Possible Worldwide digital agency with the addition of some new executive firepower and added resources. Shane Atchison has been … Read the whole story
Bill Duggan, group EVP at the Association of National Advertisers, has taken NBC to task for sloppy coordination last week between the editorial and … Read the whole story
Television delivered by IPTV systems will almost double in subscribers on a worldwide basis in four years -- outpacing the growth of cable and … Read the whole story
- COMMENTARY
Rather than produce a better-informed citizenry and improve the quality of our lives, our addiction to perpetual and thoroughly ubiquitous entertainment and news has … Read the whole story
Hearst Digital Media, a division of Hearst Magazines, has formed a partnership with Sprout giving the latter responsibility for creating rich-media ads for mobile … Read the whole story
On a mission to distinguish itself from rival ad networks, Undertone is making what it considers to be a bold promise: money-back guarantees. Undertone … Read the whole story
While the emotionally neutral and "fear-only" anti-meth ads produced little change in the college students' perceptions of the drug, gruesome images create a "distancing … Read the whole story
In the prime-time period, the Super Tuesday Republican primary contests around the country gave Fox News an easy win against its cable competitors -- … Read the whole story
