• Former Posterscope Execs Arraigned On Fraud Charges by Steve McClellan

    Former Posterscope executives Todd Hansen and James Buckley were arraigned this week at the U.S. District Court in Manhattan on charges that they defrauded the company, an Aegis Group out-of-home shop. The formal indictment was filed Feb. 29. ...Read the whole story

  • Time Warner Cable Launches 'Enhanced' iTV by Wayne Friedman

    In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV services for advertisers. ...Read the whole story

  • Rentrak's Crowning Achievement: Hallmark Nets Will Use It For 'Dual' Upfront Ad Guarantees by Joe Mandese

    Cable network operator Crown Media Holdings this morning unveiled a long-term contract with Rentrak to use its TV Essentials TV ratings, and said it would offer "dual ratings guarantees" to advertisers and agencies buying its Hallmark Channel and Hallmark Movie Channel networks during the 2012-13 upfront advertising marketplace. The deals include Rentrak's proprietary "stickiness index," which measures the ability of networks and programs to engage and retain TV viewers. ...Read the whole story

  • NBC, Ford Rev Up Saturdays With Real-Time 'Escape Routes' by Wayne Friedman

    Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape Routes," with Ford Motor Company as a main sponsor. ...Read the whole story

  • NBCU To Participate In Digital Content NewFronts by Wayne Friedman

    NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional media company to do so. NBC says it will "present innovative solutions for marketers across its vast portfolio of Web, social and mobile properties, both standalone digital companies, like iVillage, and its TV-related digital properties. ...Read the whole story

  • CPG Companies Grow By Targeting Hispanics by Erik Sass

    Marketing efforts targeting Hispanics are correlated with overall revenue growth for consumer packaged-goods companies and CPG-based retail companies, according to a study. Hispanics now make up 17% of the population, wielding a total $1.2 trillion in buying power. ...Read the whole story

  • Mag Bag: 'Cosmo' Boasts 100,000 Digital Subscribers by Erik Sass

    'Cosmopolitan,' one of the best-selling magazines at print newsstands, is also taking the digital world by storm, according to publisher Hearst Magazines, which said the saucy women's lifestyle title is the first Hearst magazine to attract over 100,000 digital subscribers. ...Read the whole story

  • DDB Moves Global Creative Center, CCO To China by Steve McClellan

    In a move that speaks volumes about how the economic, marketing and advertising worlds are changing, DDB, part of the Omnicom agency network, has confirmed that its Global Chief Creative Officer Amir Kassaei will relocate from New York to Shanghai to establish the agency's "global creative center" there. ...Read the whole story

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