January 25, 2023
Friday, March 9, 2012
Former Posterscope executives Todd Hansen and James Buckley were arraigned this week at the U.S. District Court in Manhattan on charges that they defrauded … Read the whole story
In the wake of the cable industry's new advertising effort Canoe Ventures scaling back, more companies continue to talk up their future interactive TV … Read the whole story
Cable network operator Crown Media Holdings this morning unveiled a long-term contract with Rentrak to use its TV Essentials TV ratings, and said it … Read the whole story
Looking to build some momentum on what has become a throwaway night on broadcast TV, NBC will start up a road/adventure reality series, "Escape … Read the whole story
NBCUniversal is joining other big digital companies in participating in a digital media version of a TV-style "upfront" event -- becoming the first traditional … Read the whole story
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consumer packaged-goods companies and CPG-based retail companies, according to a study. Hispanics now … Read the whole story
'Cosmopolitan,' one of the best-selling magazines at print newsstands, is also taking the digital world by storm, according to publisher Hearst Magazines, which said … Read the whole story
In a move that speaks volumes about how the economic, marketing and advertising worlds are changing, DDB, part of the Omnicom agency network, has … Read the whole story
- COMMENTARY
On his Web site, former direct marketer Seth Godin gives his bona fides as "a writer, a speaker" and most embarrassingly, "an agent of … Read the whole story
