• Analysts Mixed On 2012 IPG Revs by Steve McClellan

    In a preview of Interpublic's first-quarter financial results, Nomura Securities analyst Michael Nathanson is calling the company's performance -- based on his research -- just "so-so." Earlier this year, IPG CEO Michael Roth said the company was targeting about 3% organic growth for the full year, about half what it achieved in 2011. ...Read the whole story

  • Aegis' 5-Year Outlook: Boost Regional Exposure, Push Digital by Steve McClellan

    According to the Aegis Group CEO Jerry Buhlmann, the so-called BRIC countries (Brazil, Russia, India and China) will account for half of all growth in the global ad economy between 2011 and 2015, while North America, the world's largest market during that time, will contribute 19% to the industry's total growth. ...Read the whole story

  • AccuWeather, Amobee Team On Mobile Advertising by Mark Walsh

    AccuWeather has struck a partnership with Amobee to use its mobile platform for ad-serving, campaign management and ad targeting for inventory worldwide. ...Read the whole story

  • Newspaper Site Traffic, Times Up by Erik Sass

    Newspaper Web sites drew 113 million unique visitors per month in the first quarter of 2012, up 4.4% from the first quarter of 2011 and 1.8% from 111 million in the fourth quarter, according to comScore data cited by the Newspaper Association of America. ...Read the whole story

  • Meredith's TV Revs Solid, Top Magazines' Poor Performance by Wayne Friedman

    Revenues from Meredith's TV stations grew 10% to $78 million, benefiting from gains in key categories. The company's digital ads revenues for its TV businesses gained 70%, whereas the magazine unit only grew 2%. ...Read the whole story

  • Oxygen Doubles Original Shows, Gets 'Confidential' by David Goetzl

    Oxygen says it will boost its original programming offerings by 50% and look to establish a new "Girlfriend Confidential" franchise with two shows at once -- New York and Los Angeles versions. The network is bringing back "The Glee Project" starting June 5, while launching another music genre series, "The Next Big Thing: NY," ...Read the whole story

  • Aspire Signs Launch Sponsors by Wayne Friedman

    Aspire, the new cable Comcast cable network which will offer African-American programming under ownership of Earvin "Magic" Johnson, has signed deals with Universal McCann for a number of clients, including Nationwide Insurance and L'Oreal USA brands L'Oreal Paris, Maybelline New York, as well as Garnier and Soft-Sheen Carson. ...Read the whole story

  • Taco Trucks Drive Dos Equis' 'Brave' Marketing by Erik Sass

    Food and beverage marketers are turning to a (relatively) new urban phenomenon, the taco truck, to carry their messages to the masses. Dos Equis is staging a nationwide promotion around the upcoming Cinco de Mayo holiday using taco trucks to promote the brand. ...Read the whole story

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