• Local TV Ads Dip 8% In '11, But Trending Up

    2011 was not a good year for local TV advertising -- dropping nearly 8% versus the year before. BIA/Kelsey says advertising revenue for TV stations' over-the-air efforts pulled in $17.9 billion, down from $19.4 billion in 2010. Online/digital efforts were up nearly 19%. ...Read the whole story

  • Forecast: Trad Media Continues Ad Losses, But TV Does Well In '12

    U.S. advertising revenue -- excluding political and Olympics but including direct marketing -- was $171.7 billion in 2011, a 3.1% gain from 2010, per MagnaGlobal. MagnaGlobal says that core media -- excluding political and Olympic spending as well as direct marketing -- will now grow 2.2% in 2012 to $149 billion. ...Read the whole story

  • CBS Up 5%, Moonves Predicts Strong Upfront

    CBS grabbed a healthy 5% gain in advertising revenues in the first quarter for all its media businesses -- and expects somewhat stronger ad gains for the upcoming TV upfront advertising market. ...Read the whole story

  • Cox Digital Adds Mobile Arm

    Cox Digital Solutions has created a separate division to sell mobile inventory across its network of local media and vertical content sites. The new CDS Mobile unit led by Leif Welch, previously SVP, platform sales and publisher development for Cox Digital, will include three dedicated salespeople at launch. ...Read the whole story

  • Newspaper Circ Down, Some Major Market Titles Report Uptick

    While there were some spots of good news here and there, most big newspapers saw their circulations decline again from March 2011-March 2012, according to the latest figures from the Audit Bureau of Circulations. There were notable exceptions in major market newspapers. ...Read the whole story

  • NBCU 'NewFront' Aimed At Old Targets: Women, Media Buyers

    Women took center stage during NBCUniversal's digital content "NewFront" in New York Tuesday night, as the traditional media giant unveiled a slate of video-related initiatives aimed at female audiences, in addition to a new digital "think tank" focused on female trends and marketing to women across platforms. ...Read the whole story

  • Starcom Taps Baer As EVP, Managing Director

    Michael Baer, a former group managing director at Cramer-Krasselt, has joined Starcom USA as executive vice president/managing director. He in in charge of the agency's Hallmark, LEGO, Luxottica and Walgreens accounts. ...Read the whole story

  • Harris Puts Media Processing Unit On The Block, Move Comes Amid Industry Consolidation

    At a time when the market of suppliers serving Madison Avenue's so-called back-office -- the software, systems and technology agencies use to plan, buy, traffic and pay the media -- seems to be consolidating, a key player, Harris Corp., has put the unit that services agencies on the block. ...Read the whole story

  • NBCU Kicks Off Universal Games Network

    NBCUniversal is launching a centralized digital gaming platform across its properties. The Universal Games Network creates a platform that various business units can tailor to their brands for social and casual games, while allowing advertisers to buy sponsorships across the portfolio. ...Read the whole story

  • DirecTV Launches Digital Unit

    Looking to diversify beyond the traditional screen, DirecTV has launched a unit devoted to digital initiatives. A digital entertainment products group, focusing on distribution across multiple platforms, will be headed by Tony Goncalves, a company veteran. ...Read the whole story

  • Hilton, USA Today Strike Digital Partnership

    The free newspaper at the hotel front desk may give way to a digital version in the not-too-distant future. Customers at the 10 Hilton Worldwide brands will receive free 24-hour access to content from Gannett publications, including "USA Today", under a new agreement. ...Read the whole story



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