• Study: Europe's Economy Won't Impact Olympic Spending by Steve McClellan

    A new study from Havas Sports & Entertainment reports that the current economic crisis in Europe is having minimal impact on spending by sports fans across the Continent. A majority of those surveyed said the upcoming London Olympics will lift their spirits. ...Read the whole story

  • Publicis Acquires BBH, Brazilian Affiliates Too by Joe Mandese

    Paris-based Publicis this morning said it acquired 100% of renowned creative agency network, London-based Bartle Bogle Hegarty (BBH), and its Brazilian affiliate Neogama/BBH. Publicis said the deals involved two separate transactions, increasing its minority stakes in those agencies. Publicis had previously owned 49% of BBH, which owned 34% of Neogama/BBH. The remaining 66% of Neogama/BBH was acquired from its founder, Alexandre Gama. ...Read the whole story

  • Bad News: U.S. Newspapers Receive Poor Forecast by Erik Sass

    The long-term decline in newspaper advertising revenues will continue unabated in coming years, according to the latest round of ad spending forecasts from PricewaterhouseCoopers, ZenithOptimedia, and Magna Global. All three forecasters see more drops and a diminishing share of overall ad spending in the middle years of this decade. ...Read the whole story

  • Ogilvy Signs Strategic Alliance With Major Chinese Province by Steve McClellan

    WPP's Ogilvy & Mather has signed a "Memorandum of Understanding" for a strategic partnership with one of China's wealthiest provinces, Jiangsu. O&M will provide advertising marketing and branding services for the province, as well individual cities and companies within Jiangsu. ...Read the whole story

  • Report: Samsung Ranks As Most Effective Ad by David Goetzl

    A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective ad in the April-June quarter, according to Ace Metrix. A Samsung ad finished first for the second quarter in a row with its spot for its "French Door" refrigerator; last quarter, the leading ad was for the Galaxy Note. ...Read the whole story

  • Kaplan Punts To The Hub As CMO by Wayne Friedman

    Cable kids network The Hub has a new chief marketing officer: Ex-NFL Network marketing executive Dena Kaplan. ...Read the whole story

  • ABC Hits Warm, Fuzzy Tones In 'Katie' Promo by Wayne Friedman

    Looking to hit the daytime syndication sweet-spot, a new TV promo for the touted daily syndicated show "Katie," from Disney-ABC Domestic Television, offers up some feel-good family themes. ...Read the whole story

  • Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical by Gavin O'Malley

    Netflix announced that subscribers streamed over 1 billion hours of movies and TV shows last month. Netflix CEO Reed Hastings attributed the success to the company's ability to secure strong content offerings. ...Read the whole story

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