A new study from Havas Sports & Entertainment reports that the current economic crisis in Europe is having minimal impact on spending by sports … Read the whole story
Paris-based Publicis this morning said it acquired 100% of renowned creative agency network, London-based Bartle Bogle Hegarty (BBH), and its Brazilian affiliate Neogama/BBH. Publicis … Read the whole story
The long-term decline in newspaper advertising revenues will continue unabated in coming years, according to the latest round of ad spending forecasts from PricewaterhouseCoopers, … Read the whole story
WPP's Ogilvy & Mather has signed a "Memorandum of Understanding" for a strategic partnership with one of China's wealthiest provinces, Jiangsu. O&M will provide … Read the whole story
A Samsung spot, followed by four from consumer packaged-goods marketers, led rankings as the most effective ad in the April-June quarter, according to Ace … Read the whole story
Cable kids network The Hub has a new chief marketing officer: Ex-NFL Network marketing executive Dena Kaplan. Read the whole story
Looking to hit the daytime syndication sweet-spot, a new TV promo for the touted daily syndicated show "Katie," from Disney-ABC Domestic Television, offers up … Read the whole story
Netflix announced that subscribers streamed over 1 billion hours of movies and TV shows last month. Netflix CEO Reed Hastings attributed the success to … Read the whole story