MediaDailyNews
Tuesday, July 10, 2012
  • Check-In: Ogilvy Wins Holiday Inn Marketing Biz
    by Steve McClellan

    InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will lead the marketing effort for its Holiday Inn brand. O&M replaces McCann Erickson … Read the whole story

  • Profero Buys Vox Collective To Aid Hispanic Reach
    by Steve McClellan

    Profero, the independent digital agency with offices across Europe, Asia and the U.S. has acquired a controlling stake in New York-based multicultural ad shop … Read the whole story

  • Magazine Ad Pages Take Another Hit
    by Erik Sass

    Spring brought no relief for consumer magazines, with total ad pages declining 8.5% in the second quarter of 2012, according to the Publishers Information … Read the whole story

  • Grocery Retailers Still Rely on Print Circulars
    by Erik Sass

    While mobile coupons and daily deals are transforming some parts of the retail industry, grocery retailers still rely heavily on print circulars to achieve … Read the whole story

  • Telemundo Upfront Delivers Big Ad Spend
    by David Goetzl

    Telemundo, which is teeing up a kids' version of "The Voice," has completed its upfront deal-making with volume up in the 20% range and … Read the whole story

  • Facebook, CNN Team On Election Coverage
    by Mark Walsh

    Facebook and CNN on Monday announced a wide-ranging partnership in connection with the 2012 presidential election across TV, desktop and mobile screens. The centerpiece … Read the whole story